TODD BARRETT
Product Designer & Growth Strategist

WORK EXPERIENCE & SPECIALIZATION


Product Designer & Growth Strategist
7/2021 – Present
UX and UI design of the AFC website and sales funnel with focus on Conversion Rate Optimization.
   - Primary tools used: Figma, Webflow, VWO, Optimizely, Hotjar, Confluence
   - Worked in a CRO team of two, a design team of five, and a development team of six
   - Experiments created and run using Roadmaps, Problem Statements, Hypotheses, Analysis,
     and Optimization Methodology

SnapCheck, Inc.
Product Designer
7/2018 – 7/2021
UX and UI design of SnapCheck’s digital product, marketing website and marketing products. Defined product specs, created digital and print drawings and design. Analyzed working concepts launched by competitors of similar products.
   - Designed award-winning electronic payment platform V. 3.0
   - Created and maintained product style guide: https://snapcheck.co/styleguide
Front End Web Developer
Developed and maintained marketing website -- hosting, backend and content updates.
   - Website built in WordPress and hosted on WPEngine: https://snapcheck.co
Copywriter | QA Tester
   - Created product descriptions and instructions
   - Researched & created testing frameworks for the QA process & product testing

Independent Contract
UX Designer | Web Developer
2007  Present
Research, user experience design, user interface design, information architecture, and website engineering utilizing HTML/CSS and the WordPress platform. 
   - UX Design, Visual Design, Front-End Development for: 
    ○  ExplorOcean
    ○  Ocean Kids
    ○  Newport Beach Boat Rentals
    ○  Everything Oceans
    ○  Core Care Center
    ○  Revere.ai
    ○  Better Weekdays / The Whether

Red Sky Interactive / Agency.com
Product Designer (UX Designer) | Product Manager | Web Developer

2002 – 2007
Research, brand establishment, content management, copywriting and copyediting. UX design and development of web sites, management of build process, team lead for design and development.
   - Clients included:
    ○  Disney
    ○  Miller Lite
    ○  Verified by Visa
    ○  Levi Strauss
    ○  Bartell Drugs
    ○  CVS
    ○  Rite Aid
    ○  Walgreens
    ○  Fairmont Hotels
   - Built Sprite Cola’s first website and associated online marketing campaign.
   - Solo-built multi-retail chain project using CSS (new to the industry then) in 25% time and budget, resulting in a 300% profit increase.
   - UX, Engineering, and Lead for Design, Development and Launch of Kodak Picture Center.

ThirdAge.com
Product Manager | UX Designer | Senior QA Manager

2000 – 2002
Oversight of build process from concept, to design, to development, for the whole of the website.
   - Managed across-teams in a Waterfall development environment.
   - Created, developed and ran QA department. Managed a team of testers, developed rubric and oversaw standards pre and post launch.

PROFESSIONAL DEVELOPMENT

General Assembly
10-Week Full-Time Immersive Certification in UX Design
10/2017 – 1/2018
Utilized qualitative and quantitative research methodologies, interviews, usability testing, persona creation, stakeholder analysis, cutting edge tools, wireframing, prototyping and presentation. 
Client projects:
   - Completed a thorough competitive analysis and developed personas, logical flow, and design recommendations for a functioning startup Revere.ai that provides marketing account information via Slack. Client adopted and shipped suggested changes.
   - Developed UX analysis and redesign for an award-winning recruitment marketing platform The Whether by Better Weekdays. Client adopted and shipped suggested changes.
Course projects:
   - Conducted research to identify the user need for a retail website for an organic grocery delivery service. Created wireframes and an interactive prototype.  
   - Designed a ‘Watch Party’ feature to add to Netflix, including scheduling, notifying, and attending a watch party with time-synced live chat.



7/2022
Optimizely Visual Design Certification
7/2022

SKILLS

    ○  Product Design
    ○  User Experience Design
    ○  User Research 
    ○  Interviewing
    ○  Persona Creation
    ○  Wireframing
    ○  Information Architecture
    ○  Sketching and Diagramming
    ○  Rapid Prototyping
    ○  Usability Testing
    ○  Design Communication
    ○  Cross-Team Collaboration

    ○  Presentations
    ○  Experimentation Governance
    ○  Optimization Methodology
    ○  User Interface Design 
    ○  HTML / CSS
    ○  Lean Development
    ○  People Management

TOOLS

    ○  Sketch
    ○  Figma
    ○  Photoshop
    ○  InVision
    ○  Zeppelin
    ○  Webflow
    ○  Optimizely
    ○  VWO

    ○  HotJar
    ○  User Testing Tools
    ○  Confluence
    ○  WordPress

EDUCATION

GENERAL ASSEMBLY 
San Francisco CA
   - UX Design Immersive Certification
   - Visual Design Certification

EVERGREEN STATE COLLEGE
Olympia WA

   - Bachelor of Arts
   - Native American Studies Program


COMMUNITY WORK

INTERCULTURE FOUNDATION
San Francisco CA
   - Co-founded non-profit focused on international and domestic racial diversity and education
   - AA NII Native Language Preservation Program
   - Project Empowerment for Underserved Youth
   - Immigrants Rising Mentor in Business Entrepreneurship

ODD SALON
San Francisco CA
“Expert Talks on Odd Topics”
   - Fellow, Researcher, Curator, Speaker

CONSENT ED
Oakland, CA
“Consent Education”
   - Collaborator, Facilitator

CONTACT

○  profile: linkedin.com/in/todd-barrett
○  email: utilitodd (at) gmail (dot) com
○  portfolio: toddbarrett.com
Back to Top